Let's talk about ad Icons for a second. The top of the tops for advertising is the "cowboy killer" campaign - the iconic Marlboro Man.He is seen as an enemy to the healthcare system, an ultimate- male gay icon, and the epitome of an advertising campaign.
Marlboro Man, you are the ultimate fantasy; smoking cigarettes from 1954 -1999, looking sexy under that cowboy hat, and giving boys the chills. Oh Marlboro Man.
However,the image of Marlboro Man "still remains instantly evocative of a mythical Marlboro country, of a mythical American cowboy and of the No. 1 brand of cigarettes that gave that cowboy real lung cancer." (Ad age)
P.s.- The heading is part of lyrics from Peter Breeze- "Hook Me Up"
